The Licenses
What you may buy — and what each license permits
Every image in the store is licensed, not sold outright. The license you choose is what decides where the image may appear and for how long — and it is issued to you as a document, in the words below.
The archive is not the store and is not for sale. Records there are free to view, cite and reuse non-commercially under Creative Commons, and commercial use of an archive record is arranged as a conversation rather than a checkout — the archive’s own licensing page sets out those terms, and Use & licensing is where that conversation starts.
The licenses in full
The words you are issued · 3 licenses
Editorial
PERSONAL USE LICENSE
PERSONAL/NON COMMERCIAL
1. GRANT OF LICENSE
Archive & Atlas grants the Purchaser a non-exclusive, non-transferable right to use "The Scans" for strictly non-commercial, personal projects.
2. PERMITTED USES (What You CAN Do)
- Personal Creative Work: Experimentation, practice, and personal digital art.
- Social Media: Posting on personal accounts (Instagram, TikTok, etc.) where no product, service, or brand is being promoted.
- Personal Displays: Wallpapers for your devices or printing a single copy for your own home/office wall.
- Educational Use: Student projects and classroom assignments.
3. PROHIBITED USES (What You CANNOT Do)
- NO Business Use: You cannot use these scans for any project that generates revenue or promotes a business/brand.
- NO Client Work: You cannot use these for projects you are being paid to complete.
- NO Advertising: No use in any form of paid or organic marketing.
- NO Physical Merch: No printing for sale.
- NO Resale: You may not redistribute or share the raw files with others.
4. OWNERSHIP
Archive & Atlas retains all copyrights. This license is for individual use only.
Version 1 · the version in force today
Commercial
LIMITED COMMERCIAL USE LICENSE
COMMERCIAL
1. GRANT OF LICENSE
Archive & Atlas hereby grants the Purchaser a non-exclusive, non-transferable, perpetual right to use the included digital assets ("The Scans") for personal and commercial purposes, subject to the limitations below.
2. PERMITTED USES (What You CAN Do)
You are permitted to use the assets in:
- Marketing & Advertising: Social media ads, email campaigns, and promotional graphics.
- Web & Digital: Website backgrounds, UI design, blog posts, and digital publications.
- Print Media: Books, magazines, and marketing brochures with a print run under 250,000 copies.
- Small Scale Video: YouTube content, monetized social video, and independent projects.
3. PROHIBITED USES (What You CANNOT Do)
- No Resale/Distribution: You may not resell, sub-license, or redistribute the raw scan files, even if they are modified.
- No "As-Is" Products: You may not sell the assets as standalone products (e.g., selling them as textures, prints, or posters where the scan is the primary value).
- No Broadcast/VOD: Use in major motion pictures, television shows, or streaming service originals (Netflix, HBO, etc.) is strictly prohibited.
- No AI Training: Use of these assets to train generative AI models is prohibited.
4. OWNERSHIP
This license is a transfer of use rights, not a transfer of title. Archive & Atlas retains all copyrights and ownership of the original film scans and digital files.
5. ATTRIBUTION
Attribution is not required but is greatly appreciated. If you choose to credit us, please use: "Film assets provided by Archive & Atlas."
Version 1 · the version in force today
Extended
BROADCAST & ENTERPRISE LICENSE
Full Commercial, Broadcast & Unlimited Physical
1. GRANT OF LICENSE
Archive & Atlas grants the Purchaser (or the Purchaser's Client) a non-exclusive, worldwide, perpetual, and irrevocable right to use the included digital assets ("The Scans") for any and all commercial, editorial, and entertainment media.
2. EXTENDED PERMITTED USES (The "Unlimited" Clause)
This license includes all rights from the Limited Commercial Use License, plus the following:
- Broadcast & Streaming: Unlimited use in Television, Motion Pictures, Video on Demand (Netflix, Hulu, HBO, etc.), and National/Global Advertising.
- Unlimited Physical Production: No cap on physical units. This covers mass-market apparel, product packaging, and global retail distribution.
- Out-of-Home (OOH) Media: Use on Billboards, transit ads, and large-scale environmental graphics.
- Multi-User Access: Authorized for use by all employees and contractors of the purchasing entity for projects related to the entity's business.
3. PROHIBITED USES
- No Direct Resale: You may not resell the raw scan files as standalone stock or textures.
- No AI Training: Use of these assets to train generative AI models is prohibited.
4. INDEMNIFICATION
Archive & Atlas warrants that it is the sole owner of the original film and has the full right to grant these permissions.
5. OWNERSHIP
Archive & Atlas retains original copyright. This license serves as a master usage grant for professional production environments.
Version 1 · the version in force today
What you are issued
And why the version matters
Your license is issued as a document with your order, and it records the version that was in force when you bought it. If these terms are revised afterwards, the license you already hold does not change — it keeps its own wording, permanently.
The license belongs to the purchase, not to the download. Re-downloading a file later does not alter what you are permitted to do with it, and neither does anything on this page.
Not sure which license a use needs? Ask before you buy — it is a great deal easier than fixing it afterwards.